Brushing baby teeth can be quite a challenge for new parents. Some infants and toddlers may refuse to let parents brush their teeth. What can parents do? Parents can experiment with various rewards for good behavior during brushing. The initial tooth brushing attempts need to last only 5 seconds or so – and some little reward should be provided immediately thereafter. The time spent brushing the teeth can be gradually increased later on. Using this “rewards technique,” parents can follow the first successful attempt at tooth brushing with letting their baby “play with a favorite toy” or “play a favorite game with mom or dad.”